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"The VIP trip this year was by far one of the best-executed wine trips I've had the opportunity to participate in. You've come a long way from the first trip I attended with Tom and Brad. The visits to the new properties were fabulous, but as important to mention is that the wines from all the wineries are up yet another notch in packaging and especially quality. Quite a portfolio Mario! The families were as welcoming as they could be and I hope we left a good impression of Ruby Wines, our customers and Bedford with them. Italy is such a wonderful country with great food, wine, culture and history and my love of it increases each time I visit. I couldn't have spent my 50th birthday in a better place! It was a privilege to represent Ruby on this trip. Thanks again."

   - Dan Michaud, Director of Special Events & Training, Ruby Wines, MA

"...I wanted to thank for all the great knowledge that you gave me in Italy. I had a blast, along with learning so much more about the food, wine, and the land. This was something that I will never be able to forget!"

   - Joseph Domaney, Domaneys Liquors, Gt. Barrington, Ma

“In all our years of travel to Italy, we have never experienced a trip like the one we just returned from. Every element of every day was beyond wonderful. Each property we visited held it’s own magic. Meeting the winemaker, eating all that fabulous food in such incredible settings, made every wine we tasted come alive with the understanding of why that wine was created...”

   - Isabella and Jerry Turci, Bizzarro Turci, NJ

“...If it is connected to a sales trip contest, it moved Bedford’s brands front and center to the average salesperson’s attention... It is a major perk... The warm, convivial experience that you and your suppliers create is memorable - and leads to long term support...”

   - Tom Lane, President, Canon de Colorado, CO

“...I have to tell you what an incredible trip you guys put together for us in Italy. It was awesome! I still can’t believe how nice the people were, how great the hospitality was, how tasty the food was and how much we all learned about Italy and the wines from Bedford...”

   - Stephen James, District Manager, Regal Wine Co., CA

“I would like to Thank You for giving me the opportunity to experience the trip of a lifetime. It was educational, entertaining, the food and the wines were astounding...”

   - Joe Belle, Binny’s Naperville, IL

“My coworkers that visited your suppliers in Italy developed a personal affinity for the products and the people and for the places they visited. It gave my coworkers a sense of where the wine comes from, who makes it and why, and generated an indelible impression about these wines that will last a lifetime...”

   - David Schwartz, Wine Manager, R&R Marketing, NJ

“I want to thank you so much for an awesome trip. Not only do I have a better understanding of Italy and Italian Wines, but I met an outstanding group of people...”

   - Betsy Eichholz, Towne Liquors, CT

“Thank you so much! Italy was the best experience of my life!!! Great wines and awesome people! I can’t say enough...”

   - Jeremy Nevins, Grande Harvest Wines, NY

“I would like to thank you very much for organizing the wonderful educational, cultural and gastronomic experience that just took place in Italy. I have never enjoyed myself on a wine trip as much as I enjoyed the Bedford VIP tour...”

   - Jim Kowalyshyn, Worldwide Wines, CT

“I want to thank you for the incredible Bedford Imports VIP trip to Italy last week. John did an excellent job at keeping everything flowing, and at keeping everyone entertained and comfortable. All of the wineries, hosts, food, wine and companions blended together to create an experience that cannot be rivaled...”

   - Tim P. Korby, Julio’s Liquors, MA

“I thought I should drop you a line to let you know how much I appreciated the trip throughout Italy. The wines spoke for themselves and I am excited to share the beauty of them with my customers...”

   - Patrick Mayhew, Hills Market, NY

“These trips have proven to be one of the most effective forms of programming that this house has seen in many years. The program gives the sales representatives, the management staff and any retailers who have earned the right to come on the trip a chance to see the source of the wine, where the vineyards are, the type of foods that are eaten, and they learn the culture...”

   - Wayne J. Niemi, Executive Vice President, Ruby Wines, MA

“I am writing to you to express my enthusiasm regarding your upcoming V.I.P. trip to Italy this spring. As you know, Worldwide Wines has sent sales representatives and customers on this trip for the last two years, and I was lucky enough to have gone in 1999. I consider this trip one of the best in the industry, and I have seen our sales of these wonderful wineries and estates increase dramatically as a result...”

   - Geoffrey Mansfield, Sales Manager, Worldwide Wines, CT

“Thank you for the advanced notification regarding the possible round of VIP Trips in our Southern California Market. Our customers along with our sales force always enjoy meeting the winery personnel and hearing the facts and stories directly from them...”

   - Rick Durette, Regal Wine Company, CA

“As a past attendee of the Bedford brands VIP trip, I am writing this letter today to tell you what a valuable learning experience it is. Having an opportunity to spend time with Mario and John, along with the owners and families of all the great estates that come under the Bedford Brands umbrella in a relaxed educational setting cannot be duplicated in sales meetings or market visits. Having visited these storied properties and walked through the vineyards allows me to present these brands for sale with a passion and credibility that can only be displayed by someone who has been there.

One of the most gratifying segments of the trip was the opportunity to taste wines that we were not currently selling. As a result, we now stock those wines for sale in our warehouse and have enjoyed good sales results with many of them...”

   - Michael Onslager, Sales Manager, Frederick P. Winner, MD

“...It is my firm belief that the VIP trips to Italy are worth their weight in gold. They not only strengthen supplier-sales rep relationships but provide a huge amount of information pertinent to the selling of the wines in question. They create a huge amount of good will and a lot of additional insight into the industry and how it operates in the “home land.” Add to that the opportunity to see the wineries, to attach faces to the products, to achieve some greater geographical understanding of where the wines come from, how the appellations are defined and so on and so on. All that is background for the day-to-day selling of the wines. It makes the communications between the sales rep and the retailer/restaurateur that much easier, trustworthy, and more successful...”

   - Peter Wood, President, Vintage House Merchants, OR.

“We are looking forward to your upcoming VIP trip to Italy. As usual our contest will start on January 1st for our sales staff to earn their trip to by selling your wines. This always helps show a large increase in our depletions for the first quarter of the year. This trip is one of the few incentives that gets everyone’s attention...”

   - J. Bradley Johnston, President, Tryon Distributing, NC